Consumer's Brewing Company:
1933-1935
Hollen Brewing Company: 1936-1938
After the repeal of Prohibition in 1933, the Consumer's Brewing Company opened
it's doors and began brewing in the Hillsgrove section of Warwick, Rhode Island. In addition to Consumer's Beer
and Ale, it produced Good Luck Ale which promoted a horse racing theme. For an advertising mascot, the young
brewery chose a stately father figure and "Ask Father" as it's slogan. Apparently, not
too many people did ask good old dad for his advice, (or they didn't like it when they got it) and
the fledgling brewery faltered. New ownership took over operations within just two years.
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| Cardboard Standup Advertisement |
In 1936, the brewery became known as the Hollen Brewing Company. It produced
a line of Hollenbru and Canadian Ales and heavily marketed it's products through various beautiful art deco style
signs typical to the period. But even with this best effort, it too fell short of competing successfully in Rhode Island's ale
market. The Hollen Brewing Company would close it's forever in 1938.
The building which housed these two extremely short lived breweries still stands. It is currently
the Leviton Manufacturing Company on Jefferson Boulevard.
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| The Brewery Building as it looked in 2006 |
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